Our mission is simple:  Connecting Cultures. Changing Lives.



Our vision is to promote, enhance, and empower the positively beautiful side of the African continent.  In order to accomplish this, we:

  1. PROMOTE the beautiful side of Africa through the sale of handmade crafts and jewelry direct from the continent and made especially for YOU!
  2. ENHANCE the global community’s positive perception of Africa by showcasing a hidden gem: its’ artisans.
  3. EMPOWER change of the global perception of Africa.

Only by working together, as one tribe and world, can we succeed in creating positive change in our world!